I usually buy organic, but these guys are willing to tell the truth, and I appreciate transparency…

Truth in advertising

They don’t actually sell groceries.  This is actually an advertising agency around the corner from my office in Sausalito.  They are doing two things that I think every marketer should do:  attract attention with pointed humor, and get the viewer to ask for more information.

It works.  The guy on the phone is actually talking to someone about the signs.  I went in yesterday to ask what the signs are all about.